I consider myself a socially liberal person. I was born and raised in a very conservative family and society. Concepts like gender equality, feminism, racism, casteism, equity, and social justice were alien to me while growing up. Liberal values entered very late in my life but when they entered they provided a solid backbone to fight against many social evils, such as gender discrimination, casteism, and racism, that were and still are prevalent in our society. The enduring relevance of liberalism does not just lie in winning elections and forming governments to reform societies towards more secular and inclusive values but it lies in its ability to create pressure whether directly, through electoral victories, or indirectly, by forcing opponents to temper their agendas. In this context, liberalism serves its purpose, regardless of immediate political outcomes. The real purpose of liberal ideas is to perform the balancing act, where any extremism is tamed due to the mere presence of a watchdog who threatens to take back the power if the situation gets worse. Liberalism needs to be a persistent force of progress irrespective of who is in power.
As conservatives craft narratives that excite and energize their voter base, liberals remain the unseen hand guiding societal balance. Their role is less about immediate dominance and more about ensuring the long-term sustainability of democratic ideals. This is how liberalism always worked. The entire world was dominated by narrow and conservative ideas that perpetuated discrimination and hate. Under the name of preserving culture, religion, and supremacy so many people were killed or suppressed. Even then, there were people who dared to propagate liberal values and this is the reason social evils like slavery were eradicated and other evils like racism and gender discrimination have been tamed to a considerable extent.
Moving forward, if liberals want to remain as a viable political option their challenges in the current political climate are clear. First, they need to rebuild the trust. Liberals must reconnect with their base, understanding and addressing the evolving needs of diverse groups is critical for them. One of the most pressing tasks for liberals is to rebuild trust with their diverse voter base. Over time, relying on socially and economically suppressed classes as a core constituency has proven insufficient. Why? Because the social and economic needs of every group evolve. Liberal parties must recognize that no single group can serve as a permanent foundation. A broad coalition built on mutual trust and inclusivity is vital. They must address criticism of perceived elitism or disconnection by demonstrating authenticity and commitment to all sections of society. Second, they need to energize the participation of people who subscribe to social liberal values. Mobilizing voters who align with liberal values is a significant hurdle for liberals, and they struggle a lot in this, especially in the emotionally charged and polarizing electoral atmosphere. Many voters feel detached from electoral stakes for liberals, and their participation often lags behind that of conservatives. Finding ways to mobilize their core constituency, not just online but on the ground and during the elections, especially those who feel detached from electoral stakes is crucial, they must strengthen on-the-ground efforts to reach voters where they are. Creating compelling narratives that make people feel their vote truly matters by connecting political outcomes to their day-to-day lives is crucial. Third, they need to upgrade their communication with electoral voters. In an era dominated by social media and an overwhelming flow of information, liberals must craft their messaging to resonate in a rapidly changing landscape. Simply relying on their reputation as the "good guys" is no longer enough. They must speak to people’s immediate concerns in clear, relatable terms. Abstract ideals or overly intellectual arguments may alienate some voters. They need to utilize social media strategically and understand the platforms where voters spend their time and adapt messaging to suit each medium. Visual storytelling, short videos, and concise messages often outperform traditional approaches. Finally, while adapting to contemporary concerns, liberals must not compromise on their foundational values of inclusion, equality, and justice.
Liberal parties can no longer assume that voters will align with them purely because of their ideals. They must work hard to earn every vote by demonstrating the tangible impact of their policies and by staying closely connected to their constituencies. This is not just a political challenge but an opportunity for reinvention. By rebuilding trust, energizing participation, and modernizing their messaging, liberals can carve out a new path that not only sustains their relevance but also positions them as a robust and compelling alternative in the global political arena. The political climate is dynamic, and with the right strategies, liberals can regain their electoral footing. No doubt, the work will be difficult and demanding, but it is essential - not just for the survival of truly liberal parties but for the health of democratic systems worldwide. The real purpose of liberal values is to protect democratic principles such as equality, equity, and inclusion and fight against social evils such as gender discrimination, racism, majoritarianism, and communal hate.
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*Vinay can be reached at thevinay2022@gmail.com