Aging Can be Cool

Aging is a natural process for every living being. This is the name given to our natural progression from birth to death. It is an unavoidable and natural progression of life, humans have always been comfortable with aging, and age in itself has been a widely respected attribute in many cultures across the world. However, Somewhere along the way, we started treating aging like a problem to be solved rather than a journey to be embraced. Wrinkles became something to hide. Grey hair became something to cover. And the word old—once associated with wisdom, experience, and grace—became a synonym for "uncool," "irrelevant," or "unattractive." 

The stigma around aging is louder than ever in today's social media era. People do so many things to hide their age or specifically "not to look old." Entire industries thrive on our collective fear of growing and looking old. What was once targeted at people in their 40s or 50s is now aimed at those as young as 24. We are instilling fear of aging at a very young age. “Start fighting age before it even shows.” This isn’t just marketing - it’s mental conditioning and fear-mongering. We’re teaching people in their twenties to be afraid of looking thirty.

What makes it worse is our casual language. The way we casually use the terms "young" to mean "cool" or "beautiful" and "old"  to mean "dated" or "ugly" creates a perception that being old means uncool and something to be scared of. We say things like “She looks so young for her age!” as a compliment or use “old” as shorthand for boring, outdated, or unattractive. When “young” means cool, beautiful, or worthy, then what does that make “old”? The message sinks in, often unnoticed but deeply felt: growing older means losing value.

This has resulted in people spending considerable portions of their income just on their looks, especially, to look younger than their age as they feel that natural looks for their age are not socially acceptable anymore. And it’s not an equal-opportunity issue. Women, in particular, bear the brunt of this burden. They face more rigid beauty standards, more scrutiny, and more pressure to look forever youthful. Body shaming disproportionately affects women - at work, in relationships, and in society at large. Often, it's not just society doing the shaming, it’s other women, too. The internalized pressure is that strong.

But here’s the truth: aging is not a flaw—it’s a privilege.

People often forget that not everyone gets to grow old. Aging means you’ve lived your life. You’ve endured and survived. You’ve learned and grown. Each wrinkle tells a story. Each grey hair is a milestone. Strength doesn’t only belong to the young, there’s a different kind of strength that grows with age: emotional depth, self-awareness, resilience, perspective, and wisdom. So, how do we change the narrative?

Let's start by changing the connotation of the word old. Being old shouldn’t mean being less than your younger version, it shouldn't mean being uncool, dated, or weak. It should mean being more than your younger self - more experienced, more layered, more compassionate, more poised, more nuances, more human. We need to stop praising people for “not looking their age” as though looking your age is something shameful. Let’s normalize aging faces, celebrate changing bodies, and value character over cosmetic perfection.

Aging isn’t something to battle or run away from. It’s something to live, experience, and celebrate. And honestly, aging can be cool. We can make it cool - by honoring the people who’ve walked longer roads, by rejecting toxic beauty ideals, and by proudly becoming those people ourselves. Because if we’re lucky, we’ll all get old someday. Everyone wants to live long, so why fear age? Why not make it something worth looking forward to?

Thank you for reading, and please share your views on this topic. 

© Vinay Thakur, All rights reserved. Vinay can be reached at thevinay2022@gmail.com