Social media has revolutionized the way we interact with each other. On one side, it has made the world more accessible, we can now reach almost anyone, living anywhere, anytime from the comforts of our homes. But on the other side, it has affected the way we think and behave, dependency on social media has reached the level of addiction in many cases. On the one hand, it improved our connectivity with the outside world, the world that was beyond our reach without letters and telephones, but on the other hand, it negatively affected our interactions with our immediate surroundings, we often get distracted and are not present during our one-to-one interactions.
Validation offered by social media is one aspect that made it so powerful and popular. Many of us crave social media likes, followers, comments, and other validations that we feel define our lives. It seems social media satisfies our cult fetish. The race to increase the number of followers on various social media platforms is a testimony to this cult fetish. In general, social media does not cultivate authenticity. Once we consciously start posting things for people's approval, we perform for our audience, just like actors perform in the movies. We feel the need to entertain others so that they can like us, validate our performance, and say something nice about us. Statements, photos, controversies, and debates start looking choreographed and purposeful to grab maximum attention. Of course, there are exceptions, but the general trend is to put on a show under the name of sharing personal stories. The content has become so polished and well crafted that there are social media celebrities and influencers who seem to influence others about how to think and live life. In one way, this has democratized the celebrity sphere that was only reserved for politicians and movie personalities, but it has also brought all the toxicity and negativity that is associated with cultish behavior in the everyday lives of people.
The term "followers" has a cultish connotation. Everyone is looking for followers, they are not looking for readers, like-minded people, colleagues, collaborators, or group members, but followers. Followers who can like, praise, and validate their existence on social media. Even social media platforms like Facebook which started as a friendship-oriented platform have the option of following someone without being friends. I don't know whether it was an intentional result or an unintentional byproduct, but social media has started countless mini-cults. Cults where people live in their own echo chambers, they are siloed from the rest of the world, where they only hear what they like, create their own facts and truths, and validate them for each other. There is no need to have any emotional relationship to be a follower having a common enemy is enough to be in that cult. These cults hate each other, each thinks that the other is an enemy of humanity and only their own cult can save this planet from moral destruction. Such cults mainly exist based on religion, political ideologies, political leaders, and racial, social, and personal beliefs. One can see the increasing polarization in all societies due to this cultish culture that is becoming dominant. People are eager to criticize, but not ready to face criticism, eager to point out flaws, but not willing to accept their own flaws, and eager to destroy the existing systems, but do not know what they want to substitute them with. If you are on social media, but free from this cult fetish, then you are lucky and among the very few who can make good use of social media without getting affected by its negative side effects, be vigilant, protect your independence, and save yourself from this cult fetish.
Thank you for reading and please share your views on this topic.
Vinay can be reached at thevinay2022@gmail.com
No comments:
Post a Comment