Thursday, November 28, 2019

Information silos on social media

What is the information silo? In simple terms, one can call it a phenomenon when the information flow is severely compromised. When there is no exchange of information between different groups, people in a particular group only share and read the information that suits their ideas and biases. The obvious next question will be, is it a bad thing? Well, it depends. If you are part of a study group that wants to focus on just one subject without any distractions, then it can be very useful and necessary to read things only related to that one subject and nothing else. However, if you want to learn about some social, political, or even personal issues, then it is better to read diverse opinions, including the ones that are contrary to your own opinions.

It is now well-established that social media has changed the way people communicate with each other in today's world. Like any other change, it has brought some positive and some negative effects. Social media not only expanded our geographical reach but also allowed us to filter the content. We can now choose to receive only one-sided information. It has allowed us to get connected with people with whom we lost touch due to geographical distance but also allowed us to get distanced from people around us as we get so absorbed into the virtual world that we forget about the real world around us. Also, artificial intelligence has its own bias, based on what we read or which websites we visit, similar content is directed towards us.  The ultimate result, we are fed with the same type of information that caters to our biases and preferences. This has resulted in more polarization among people, the more your own ideas and biases get validated, the more you become averse to other ideas;. The more we see that there are many who approve and agree with our thoughts, we develop more contempt towards people who do not agree and approve of our ideas. It is easy to notice the widening divide between different political ideologies, and reduced tolerance towards dissent. Actually, one can use social media to counter all these things. We can educate about why people support or oppose a particular issue or idea. We can verify the facts easily and debunk the fake news. It must be mentioned that these things are also happening but on a very small scale. Again, it will be wrong to paint the picture that everyone on social media is a victim of an information silo, but this phenomenon is noticeable, there are social and political repercussions of this.

There are some easy steps we can take to avoid the trap of information silo. First, read about other opinions, especially the ones which don't subscribe to your own opinion. Second, read to understand what opponents have to say not just to rebut it. Third, understand the difference between opposition and contempt; assertion and aggression; criticism and insult. And last, be courageous enough to accept that you can be wrong and change if necessary. Please remember that politics is not a game of hate, but a conflict of ideologies and policies, it should remain like that. Hopefully, readers will be alert about information silos on social media and take deliberate steps to avoid it.

Thanks for reading and please share your opinion about this topic. 

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